• Pioneering program replenishing billions of gallons of water annually rebrands as Aqua Plus Powered by FIDO AI
  • New name reflects rapidly growing role helping corporations secure business continuity by reducing water risk
  • Aqua Plus becomes a separate division within FIDO Tech with Alyson Willans as new Managing Director

 

OXFORD: November 24, 2025 – Aqua Plus powered by FIDO AI has been unveiled as the new name for FIDO Plus, the award-winning global water replenishment program used by corporates like Microsoft, Meta and Gap Inc.

The rebrand reflects Aqua Plus’ growing stature as a leading AI solution for corporations where access to water is a critical risk as much as an environmental concern.

As Aqua Plus powered by FIDO AI, the program will continue and build on its reputation in award-winning water stewardship for corporates with sustainability goals, but with a new focus on long-term supply chain resilience as a core strategy for improved business continuity and scope 3 emissions reporting.

President of FIDO Tech Victoria Edwards, who co-created the successful commercial model at the heart of Aqua Plus, said the rebrand was a part of a strategic re-alignment of products within the group portfolio and a response to corporate appetite to address water risk.

She said: “Water is no longer the ubiquitous resource that industry could rely on. More businesses are waking up to the fact that water scarcity affects multiple points in critical supply chains, with risks that include potential disruption, regulatory burden, increasing water costs or even stranded assets.

“Changing to Aqua Plus reflects who we are as a business and clarifies our offer to new communities of stakeholders. Aqua is a word that’s widely understood and it grounds the program in its core domain of water, while Plus gives continuity to our mission of positivity across a multiplicity of potential outcomes, from the environment to business and society itself.

“Aqua Plus has already come a long way since starting out as a way to help corporates meet water positive goals.  Now we are going beyond traditional water sustainability to become a strategic tool to safeguard operations and supply chains against water-related threats. I look forward to continuing the charge to deliver impact.”

Welcoming the move, FIDO Tech CEO Mitch Donnelly confirmed that Aqua Plus would become a separate division within the FIDO Tech corporate portfolio led by Alyson Willans as the new Managing Director.

Alyson has an exceptional career record in managing complex water projects and as the brand’s Global Director of Accounts has already successfully delivered over 15 billion cubic metres of water replenishment globally, as well as upwards of five million kilogrammes of associated carbon savings.

Alyson said: “Aqua Plus powered by FIDO AI is the future of water management for industry and corporates, offering not just a path to sustainability but a robust shield against evolving supply chain risks.”

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